About

Mission
Helping Clients Achieve Financial Security

Our mission is to provide personalized, comprehensive retirement planning services that help our clients achieve financial security and peace of mind. We strive to build long-term relationships based on trust, integrity, and exceptional service.

Who We Are
Professionals Who Care

At Assurity Financial Group our top priority is to help you stop worrying about your money. We believe it's time for a new approach to retirement planning.

Meet The Team

David Appleby, ChFC®, CLU®, CASL®, RICP®,CTSTMEA®

President

David has been in the financial field for over 30 years in the Bradenton and Sarasota area. His passion is to assist those approaching retirement and current retirees with an approach to allow them to not worry about their money. David...
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Monica Appleby

Office Manager/Licensed Insurance Agent

Monica is very devoted to her profession and truly enjoys working with people as she is directly in sales and customer support. Born and raised in Northern California, Monica moved to Florida after meeting and marrying the love of her...
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Paul McClure, CPA

Tax Preparer

Paul’s career has spanned a wide variety of professional experiences that have passed through our nation’s largest accounting/CPA firms, small and mid-size corporations, ownership of his own tax and accounting businesses, as well as...
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Charmaine Appleby

Office Assistant

Along with enthusiasm and charisma, Charmaine brings her creative and organizational skills to the position of Office Assistant. Charmaine manages around-the-office tasks and provides vital support. Charmaine has a love for people and...
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Contact Us
Schedule a Consultation

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Retirement Is Right Around the Corner

In this ebook, we share some retirement considerations as you round the corner toward this exciting milestone.



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